Cardiff Blues have admitted they face a battle to retain the services of Wales back-line duo Leigh Halfpenny and Alex Cuthbert after their recent Six Nations campaign.
It was recently revealed that the duo's Wales team-mate George North is negotiating with Northampton about a possible move from the Scarlets and Cardiff have confirmed that Halfpenny and Cuthbert are also attracting the attentions of some leading European clubs.
Cuthbert signed a one-year contract extension earlier this year, but, like Halfpenny and North, his deal expires at the end of next season.
Top 14 heavyweights Clermont are rumoured to be lining up a bid for Halfpenny when his current contract expires in 2014.
Cardiff Blues back-line coach Gareth Baber understands that Halfpenny and Cuthbert will attract attention from other clubs but has challenged his region to create a winning culture so that the duo will not leave Wales.
"They are going to be in demand after what they have achieved and there is no getting away from that fact," Baber told Walesonline.
"All we can do is create an environment in which they know they can develop and that is by giving them good quality coaching.
"We want to be competing in the semi-finals and finals of Europe and we have to be giving them that vision of our ambitions.
"If Leigh and Alex see that then they will want to be part of the Blues."
Baber has been involved with Halfpenny's development since his days at the Blues academy and is not surprised with his superb showings in the Six Nations which saw him equalling Neil Jenkins record of 74 points in a tournament.
"The consistency in Leigh's game over the last couple of months has been his major improvement," explained Baber.
"He has always been a driven and focused individual. It is no surprise to anyone at the Blues what he is producing at international level.
"I am not picking a Lions squad, but if you are in the Australian camp you would be thinking how you could break Halfpenny down.
"He is mentally and physically tough and there is more to come from him.
"People forget he is still a young man and things have happened very quickly for him."